إظهار الرسائل ذات التسميات global business. إظهار كافة الرسائل
Adaptive MT
The Translation Engine Supporting Global CX
What do we mean when we use the term “customer experience” or CX? CX is the sum of impressions associated with a brand for a particular customer. CX is built over different stages of the cu…
eCommerce
The Global eCommerce Opportunity Enabled by MT
The holiday season around the world today is often characterized by special holiday shopping events like Black Friday and Cyber Monday. These special promotional events generate peak shoppi…
global business
Enabling Authenticity in Global Branding
This is a guest post by Aaron Schliem, who writes on fundamental globalization questions. Most of the agencies in the translation industry are involved in brokering human translation services, which is increasingly under price pressure, …